> ## Documentation Index
> Fetch the complete documentation index at: https://help.maestra.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Greet Contacts by Name in your campaigns.

When inserting a customer’s name into your email or subject line, it’s important to make sure the name looks natural.

If you skip name validation, you might end up with greetings like:

<Note>
  Hi, 123test!

  qwerty, good morning!
</Note>

To prevent this, use the OnlyStandardFirstName field. It ensures that only verified, real names are displayed.

## **Adding Recipient’s Name to Your Campaigns**

**Example 1**

<Note>
  @\{if IsEmpty(Recipient.OnlyStandardFirstName)}

  Hello there!

  @\{else}

  Hello, \$\{Recipient.OnlyStandardFirstName}!

  @\{end if}
</Note>

**Result:**

No name or invalid name → “**Hello there!**”

Valid, standard name → “**Hello, Helen!**”

In this example, the logic works as follows:

* If the first name is not standard or not provided display: **“Hello!”**
* If the first name is standard display: **“NAME, hello!”**

**Example 2**

<Note>
  @\{if IsEmpty(Recipient.OnlyStandardFirstName)}

  Good afternoon!

  @\{else}

  \$\{Recipient.OnlyStandardFirstName}, good afternoon!

  @\{end if}
</Note>

**Result:**

No or not standard name → “**Good afternoon!**”

Standard name → “**Helen, good afternoon!**”

## Using the Email Builder

If you’re using the email builder, you can set up name-based personalization without inserting any code. See the full instructions \[here].