> ## Documentation Index > Fetch the complete documentation index at: https://help.maestra.io/llms.txt > Use this file to discover all available pages before exploring further. # Smart Send The Smart Send feature lets you **limit messages a customer can receive per day** across brands and channels. # **How to enable and set it up** Go to **Settings → Communication boosters → Smart Send** and turn the feature on. Smart Send starts working immediately after activation. The **default sending limit is 30 messages** per customer, per day. ## How to set a **total** **brand** **limit.** You can define the total number of marketing campaigns (i.e., Emails, SMS, Push notifications) customers can receive per day within a brand. Below is an example for the Demonstration brand. * The limit counted by: the Sent status * Timeframe: calendar day (12:00 AM–11:59 PM) based on the project time zone * Channels: Email, SMS, Viber, Mobile Push, Web Push **The following campaigns are not** **counted**: * Transactional messages * Test messages ## How to set **channel-level limits.** You can also define limits for specific channels. The sum of channel limits can be higher than the total brand limit. In this case, sending may be stopped either because: * the channel limit is exceeded, or * the total brand limit is exceeded. For example, suppose Smart Sending is configured as shown above. A customer has already received 1 SMS and 1 email today. For the rest of the day, they can receive up to two push notifications. If no value is set for a specific channel, the channel limit automatically equals the total brand limit. The following settings are equal. ## How to disable limitations for customer segment * To do this use a **[static](/segments/how-to-create-a-static-customer-segment)** segment only. * If a customer is added to or removed from the segment, the changes are applied the next day only. Make sure to save your Smart Sending settings. When you **edit** Smart Send settings, **changes apply immediately**. ​ # **What happens when the limit is reached** Messages exceeding the limit will not be sent. The customer will receive a non-sent status with the reason: **\[Smart Sending] Customer received the maximum number of messages for Today** # **How to ignore Smart Sending in a campaign** If you need to bypass the Smart Send for a specific campaign: go to **Campaign → General settings → Campaign profile** and enable the **High Priority** option. In this case: * Customers who have reached their limit will not be excluded from the campaign. * The message will still count toward the customer’s daily limit. You can toggle this setting even for automated campaigns with the **Ready to send** status.