> ## Documentation Index
> Fetch the complete documentation index at: https://help.maestra.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Create a Touchpoint

A **touchpoint** is the way you reach the customer — sometimes the place the action happened — through which the action takes place. A website, a store, or a social network, for example.

Touchpoints can be grouped, or classified, using channels. For more on those, see [how to add](/customers-orders-and-products/actions/channels-and-touchpoints/channels/how-to-create-a-channel) and [how to import](/import-data/references/how-to-import-channels) channels.

You can add touchpoints one at a time through the interface, following this article, or [import them in bulk from a CSV file](/import-data/references/how-to-import-touchpoints).

## How to add a touchpoint through the interface

<Steps>
  <Step title="Go to Settings → Customers and actions → Touchpoints" />

  <Step title="Click Add" />

  <Step title="Fill in the fields">
    * **Name** — the name you'll use to find the touchpoint in filters.
    * **System name** — how the touchpoint is stored in the account's database.
    * **External ID** — how the touchpoint is passed in operation calls, imports, and services.
    * **System touchpoint** — marks the touchpoint as undeletable.
    * **Channel** — matters for search and reports, so pick one that fits your setup.
    * **Used for** — reference information for you, so it's clear what the touchpoint was created for.
  </Step>

  <Step title="Click Add">
    You'll see a confirmation that the touchpoint was added.
  </Step>
</Steps>