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This is the way to issue actions to a large number of customers at once. To issue an action to a single customer, see How to issue an action in a customer profile.
You can only issue actions from the Customer’s personal actions first-level category.
1

Find the customers you need

On the Customers tab, build a filter.
2

Select the customers

To pick customers at random, click Random selection and enter a number or a percentage of the customers found.
3

Select Add action from the menu

4

Pick the action template and click Add action

On multi-brand accounts, pick the brand too.
5

Wait for the task to finish

A link to the task appears. Once it completes, the action shows up in the customer profile on the matching tab.