> ## Documentation Index > Fetch the complete documentation index at: https://help.maestra.io/llms.txt > Use this file to discover all available pages before exploring further. # What is an Action? **An action** is any event or change **related to a customer**. Every change in purchase status, participation in a campaign, product view, or edit to a customer profile is recorded as an action in the customer profile. # **What an action includes** Each action includes: * **Action template** (what happened) * **Date** (when it happened) * **Touchpoint** (where it happened) * **Brand** (for multi-brand projects) ## Action template An action template is the name of the event — it describes what happened. All templates are divided into two top-level categories: **1. Personal actions** Actions performed by the customer, for example: * viewing a product * opening a campaign * placing an order **2. Actions performed for a customer** Actions initiated by your team, for example: * correcting errors * sending a campaign * issuing a reward Action templates can also be grouped using tags. See the [guide on action templates](/customers-orders-and-products/actions/how-to-create-an-action-template) for more details on how to create them. ## Date The date shows when the action happened. Sometimes actions are added with a delay, or historical data is uploaded to the project. In these cases, two timestamps are stored: * the time of the event * the time when the event was recorded in Maestra ## Touchpoint A touchpoint shows the channel or place where the action happened (for example, a website, store, or social network). Touchpoints are grouped into channels. ## Brand For multi-brand projects only, the brand field shows which brand the action belongs to. ## **Where an action is stored** All customer actions are stored in the **Сustomer profile** on the **Activity Feed → All activity**. You can also **view customer activity on the actions page.** ​ ## **Where an action is used** * **Orders** — every time an order status changes, it’s recorded as a separate action (created, purchased, paid, delivered, returned). * **Campaigns** — changes in campaign status for each customer (sent, opened, clicked) are recorded as actions in the customer profile. * **Promo codes** — issuing a promo code is also recorded as an action. * **Customer profile** — edits to personal data or subscriptions are recorded as actions. * **Customer notes and tags**, and other customer-related events.