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Delete customers in bulk by building a filter that matches them, then running a delete task.
Customer deletion is permanent — no customer data is retained. All of their actions, including campaign history and orders, are also deleted. This can cause statistical shifts in your reports.

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Steps

  1. Go to Data > Customers.
  2. Build the filter that selects the customers you want to delete (for example, customers with invalid email addresses).
  3. Select all of the customers you want to remove.
  4. From the menu, click Delete and confirm.
  5. You’ll get a link to the task. Wait for it to complete successfully.
Once the task finishes, the matched customers are removed from your project.