> ## Documentation Index
> Fetch the complete documentation index at: https://help.maestra.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Can You Turn Off Deduplication

Deduplication can't be turned off. Customer contacts have to be unique, so the system always needs to decide which customer a phone number or email belongs to — and whether those customers can be merged.

Maestra builds a single customer profile to power accurate targeting, a better customer experience, and clean data.