Email deliverability

An email has a long way to go before it arrives in a customer’s mailbox: It must pass numerous filters and technical checks of the email service to avoid the Spam folder. Major email services like ...

Large mailing services like Google or Yahoo have their own rules for sending promo emails. Adhering to these rules increases the likelihood of customers receiving your emails in their "Inbox" folder instead of the "Spam" fol...

The Email Health report allows you to quickly view and assess the key metrics that affect your email deliverability rate, including: Open rate (OR). Click rate (CR). Unsubscribe rate. Bounce rate. Spam rate. Email services...

An IP-address is a way of identifying devices and organizing their communication within the Internet. When connected to the Internet, each device is assigned its own IP — this is similar to a postal ...