Email list hygiene and segmentation

To keep your email deliverability rate high, it’s important to remove inactive subscribers from your email list on a regular basis. Email services use customer activity data to select a destination folder for your email...

Most mailing services use customer activity data to determine whether your email goes to the "Inbox" or "Spam" folder. If your subscribers don’t interact with your emails — i.e., they don’t open them or don’t click on&n...

To filter out active customers, let’s add segmentation criteria one by one. Select customers who have been in your database for 45 days or less. This ensures we include new customers who have been added recently and...

Subscribers who have recently become inactive Follow these steps to create a segment with subscribers who have recently become inactive: Select customers who have been in your database for over 45 days. This helps ...