Improve email deliverability

Send most of your regular campaigns to your active customer segment When you make a list of recipients, select different time intervals in which your customers took specific actions. These intervals may depend on how ...

Open and click-through rates are closely connected. If customers do not open your emails, they will also not click any email links. So, if you have a low click-through rate, check your open rate first and follow the recommendatio...

Do not send emails to customers who unsubscribed or those with invalid addresses Sending emails to unsubscribed customers may result in using inactive or deleted addresses. In addition, unsubscribed customers may...

Do not use transactional campaigns to send promotional emails Choose your campaign profile based on the task at hand. Use transactional campaigns to notify your customers of important or urgent information that m...

High email unsubscribe rate can indicate a number of issues — here are some solutions. Customers are receiving campaigns too often For regular campaigns, create a segment with active customers. Include less active customers...