Maestra’s Basic Template Variables (Web Version, Unsubscribe, Mailing Name)

— Transliterated name of your message:

${Message.MailingUtmName}

— Web version variable (the "Open in Browser" CTA):

${Message.AccessibilityLink}

— Sending date & time:

${Message.SendingDateTime}

— Channel unsubscribe link:

${Message.UnsubscribeLink}

— Topic unsubscribe link:

${Message.TopicUnsubscribeLink}

For more information on how to use an unsubscribe link, please refer to this article.