Campaigns

When it comes to communicating with customers in Maestra, you get access to lots of options for pretty much any marketing need. In this article, we’ll give you a general overview of everything that you need to...

You can choose how to test your campaign depending on the task at hand and applicable parameters. The following three types of parameters can be used in campaigns: — Event-based parameters. These parameters retrie...

Why conduct campaign testing? You cannot send test messages in an automated campaign that uses event or custom template variables. You can see your final message only if the campaign includes events that provide data for parameters. To test suc...