# Maestra Help Center

- [Who is a Customer?](https://help.maestra.io/customers-orders-and-products/customers/who-is-a-customer.md)
- [How Customer De-anonymization Works](https://help.maestra.io/customers-orders-and-products/customers/how-customer-de-anonymization-works.md)
- [How Customer Names Are Validated](https://help.maestra.io/customers-orders-and-products/customers/personal-data/how-customer-names-are-cleaned-up.md)
- [Field Validation Rules for Customer Data](https://help.maestra.io/customers-orders-and-products/customers/personal-data/field-validation-rules.md)
- [How a Customer's Time Zone Is Determined](https://help.maestra.io/customers-orders-and-products/customers/personal-data/how-customer-timezone-is-determined.md)
- [How a Customer's Gender Is Determined From Their Name](https://help.maestra.io/customers-orders-and-products/customers/personal-data/how-customer-gender-is-determined-from-name.md)
- [How Email Validity Is Determined](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/email-validity/how-email-validity-is-determined.md)
- [How to Manage Invalid Mobile Phone Numbers and Email Addresses](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/email-validity/how-to-manage-invalid-mobile-phone-numbers-and-email-addresses.md)
- [What Is the Blocklist](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/blocklist/what-is-the-blocklist.md)
- [How to add contacts to the blocklist](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/blocklist/how-to-add-contacts-to-the-blocklist.md)
- [How to remove contacts from the blocklist](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/blocklist/how-to-remove-contacts-from-the-blocklist.md)
- [How to Export the Blocklist](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/blocklist/how-to-export-the-blocklist.md)
- [Contact Confirmation Status: How It Works](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/contact-confirmation/contact-confirmation-status.md)
- [How to Mark a Contact as "Gives Account Access" or Set It as Awaiting Confirmation](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/account-access/how-to-mark-a-contact-as-giving-account-access.md)
- [How Contacts With the "Gives Account Access" Flag Behave](https://help.maestra.io/customers-orders-and-products/customers/contacts-and-identifiers/account-access/account-access-contact-behavior.md)
- [How to Add a Customer Manually via the User Interface](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/how-to-add-a-customer-manually-via-the-user-interface.md)
- [How to Edit Customer Data in Their Profile](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/how-to-edit-customer-data-in-the-profile.md)
- [How to Bulk Import Customers from a File?](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-import-and-edit/how-to-bulk-import-customers-from-a-file.md)
- [How to edit existing customers via import](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-import-and-edit/how-to-edit-existing-customers-via-import.md)
- [Customer Import Best Practices](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-import-and-edit/customer-import-recommendations.md)
- [How to bulk delete customers by filter](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-delete/how-to-bulk-delete-customers-by-filter.md)
- [How to Bulk Delete Customers by ID List](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-delete/how-to-bulk-delete-customers-by-id-list.md)
- [How to bulk delete customers by email list](https://help.maestra.io/customers-orders-and-products/customers/add-edit-export-delete/bulk-delete/how-to-bulk-delete-customers-by-email-list.md)
- [How Customer Subscriptions Work](https://help.maestra.io/customers-orders-and-products/customers/subscriptions/how-customer-subscriptions-work.md)
- [How to Subscribe or Unsubscribe a Customer in Their Profile](https://help.maestra.io/customers-orders-and-products/customers/subscriptions/how-to-subscribe-or-unsubscribe-a-customer-in-their-profile.md)
- [How to Bulk Subscribe or Unsubscribe Customers](https://help.maestra.io/customers-orders-and-products/customers/subscriptions/how-to-bulk-subscribe-or-unsubscribe-customers.md)
- [How Topic Subscriptions Change When a Customer's Channel Data Is Updated](https://help.maestra.io/customers-orders-and-products/customers/subscriptions/how-topic-subscriptions-change-when-channel-data-is-updated.md)
- [Double Opt-In: How Two-Step Subscription Works](https://help.maestra.io/customers-orders-and-products/customers/subscriptions/double-opt-in-how-two-step-subscription-works.md)
- [How Maestra Builds a Unified Customer Profile](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/how-maestra-creates-a-unified-customer-profile.md)
- [Why Were Two Customers Merged](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/why-were-customers-merged.md)
- [Customer Priority and Data Overwrites When Merging](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/customer-priority-and-data-overwrites-on-merge.md)
- [How to Manually Merge Customer Profiles](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/how-to-merge-customer-profiles-manually.md)
- [How to merge customers via import](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/how-to-merge-customer-profiles-via-file-import.md)
- [What Deduplication Settings Are Available](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-settings/deduplication-settings.md)
- [Can You Block Customer Profile Merging](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-settings/can-merging-be-disabled.md)
- [Can You Turn Off Deduplication](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-settings/can-deduplication-be-disabled.md)
- [What Counts as Customer Personal Data and How to Edit It](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/personal-info-and-identifiers/what-counts-as-personal-data-and-how-to-edit-it.md)
- [Customer Identifiers in Maestra](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/personal-info-and-identifiers/customer-identifiers-in-maestra.md)
- [How to Wipe a Customer's Name, Phone, Email, or Identifier](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/personal-info-and-identifiers/how-to-wipe-customer-name-phone-email-or-id.md)
- [What Is Identifier History Search](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/personal-info-and-identifiers/what-is-identifier-history-search.md)
- [How to Read Customer Change History After a Merge](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/customer-change-history/how-to-read-customer-history-after-a-merge.md)
- [How to Read Customer Change History to Find Out What Changed and Why](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/customer-change-history/how-to-read-customer-history-why-customer-changed.md)
- [How to Read Customer History — Where Did the Email Go](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/customer-change-history/how-to-read-customer-history-where-did-the-email-go.md)
- [Error: "Technical IDs Must Be Unique"](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-errors/error-technical-ids-must-be-unique.md)
- [Error: "User With This Mobile Phone Is Already Registered"](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-errors/error-user-with-mobile-phone-already-registered.md)
- [Error: "Cannot Uniquely Identify the Customer"](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/merge-errors/error-cannot-uniquely-identify-customer.md)
- [Why Did a Customer Lose Their Phone or Email](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/contact-merging/why-did-customer-lose-phone-or-email.md)
- [Customers Share the Same Phone or Email — Why Weren't They Merged](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/contact-merging/customers-share-phone-or-email-why-not-merged.md)
- [What Happens to a Customer's Name and Other Data After a Merge](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/what-happens-to-name-and-other-data-after-merge.md)
- [Which Segment Does a Customer Land In After a Merge](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/which-segment-customer-lands-in-after-merge.md)
- [Why Did a Customer's Custom Field Value Disappear](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/why-customer-custom-field-value-disappeared.md)
- [About Sessions: Why a Customer Has Actions That Happened Before They Appeared in the Database](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/about-sessions-actions-before-database-appearance.md)
- [What Happens to Subscriptions When Customers Are Merged](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/what-happens-to-subscriptions-on-merge.md)
- [What Happens to Customer Identifiers After a Merge](https://help.maestra.io/customers-orders-and-products/customers/merging-customers/deduplication-faq/profile-merging/what-happens-to-customer-identifiers-after-merge.md)
- [What is an Action?](https://help.maestra.io/customers-orders-and-products/actions/what-is-an-action.md)
- [What is a Folder, and How to Create One](https://help.maestra.io/customers-orders-and-products/actions/what-is-a-folder-and-how-to-create-one.md)
- [How to Issue an Action in a Customer Profile](https://help.maestra.io/customers-orders-and-products/actions/issuing-and-deleting-actions/how-to-issue-an-action-in-a-customer-profile.md)
- [How to Issue Actions to Customers Selected by a Filter](https://help.maestra.io/customers-orders-and-products/actions/issuing-and-deleting-actions/how-to-issue-actions-to-customers-selected-by-a-filter.md)
- [How to Import Actions](https://help.maestra.io/import-data/actions/how-to-bulk-import-actions-from-a-file.md)
- [How to Delete Actions](https://help.maestra.io/customers-orders-and-products/actions/issuing-and-deleting-actions/how-to-delete-actions.md)
- [How to Create an Action Template](https://help.maestra.io/customers-orders-and-products/actions/action-template/how-to-create-an-action-template.md)
- [How to Copy an Action Template](https://help.maestra.io/customers-orders-and-products/actions/action-template/how-to-copy-an-action-template.md)
- [Action Template for Issuing an Action in an Operation or Flow](https://help.maestra.io/customers-orders-and-products/actions/action-template/examples/action-template-for-issuing-an-action-in-an-operation-or-flow.md)
- [Action Template for Product and Category Views](https://help.maestra.io/customers-orders-and-products/actions/action-template/examples/action-template-for-product-or-category-views.md)
- [Action Templates for Adding and Removing Products From a Product List](https://help.maestra.io/customers-orders-and-products/actions/action-template/examples/action-templates-for-adding-and-removing-products-from-a-product-list.md)
- [How the Website Traffic Source Is Determined](https://help.maestra.io/customers-orders-and-products/actions/channels-and-touchpoints/how-the-website-traffic-source-is-determined.md)
- [How to Create a Channel](https://help.maestra.io/customers-orders-and-products/actions/channels-and-touchpoints/channels/how-to-create-a-channel.md)
- [How to Import Channels](https://help.maestra.io/import-data/references/how-to-import-channels.md)
- [How Channels and Touchpoints Are Created From UTM Tags](https://help.maestra.io/customers-orders-and-products/actions/channels-and-touchpoints/channels/how-channels-and-touchpoints-are-created-from-utm-tags.md)
- [How to Create a Touchpoint](https://help.maestra.io/customers-orders-and-products/actions/channels-and-touchpoints/touchpoints/how-to-create-a-touchpoint.md)
- [How to Import Touchpoints](https://help.maestra.io/import-data/references/how-to-import-touchpoints.md)
- [How to Create an Action Tag](https://help.maestra.io/customers-orders-and-products/actions/tags/how-to-create-an-action-tag.md)
- [How to Assign and Remove a Tag](https://help.maestra.io/customers-orders-and-products/actions/tags/how-to-assign-and-remove-a-tag.md)
- [What is an Order?](https://help.maestra.io/customers-orders-and-products/orders/what-is-an-order.md)
- [How to Import Orders from a File](https://help.maestra.io/import-data/orders/how-to-bulk-import-orders-from-a-file.md)
- [How Sending to the Contact from an Order Works](https://help.maestra.io/customers-orders-and-products/orders/how-sending-to-the-contact-from-an-order-works.md)
- [How to Add an Order Line Status](https://help.maestra.io/customers-orders-and-products/orders/order-settings/how-to-add-an-order-line-status.md)
- [How to Add a Payment Method](https://help.maestra.io/customers-orders-and-products/orders/order-settings/how-to-add-a-payment-method.md)
- [What is a Product?](https://help.maestra.io/customers-orders-and-products/products/what-is-a-product.md)
- [How to Set Up a Product Feed Import](https://help.maestra.io/customers-orders-and-products/products/how-to-set-up-a-product-feed-import.md)
- [How to Set Up a Regional Product Feed Import](https://help.maestra.io/customers-orders-and-products/products/how-to-set-up-a-regional-product-feed-import.md)
- [How to upload multiple product feeds in a single file](https://help.maestra.io/customers-orders-and-products/products/how-to-upload-multiple-product-feeds-in-a-single-file.md)
- [How to Set Up Data Export for Analytics](https://help.maestra.io/customers-orders-and-products/data-export/how-to-set-up-data-export-for-analytics.md)
- [What is Data Import?](https://help.maestra.io/import-data/what-is-data-import.md)
- [Preparing a file for import](https://help.maestra.io/import-data/preparing-a-file-for-import.md)
- [How to Create Filters](https://help.maestra.io/filters/how-to-create-filters.md)
- [How to Simplify a Filter](https://help.maestra.io/filters/how-to-simplify-a-filter.md)
- [How to Find Customers Added to the Database in a Given Period](https://help.maestra.io/filters/how-to-find-customers-added-to-database-in-a-period.md)
- [How to Find Customers Whose First Action Was in a Given Period](https://help.maestra.io/filters/how-to-find-customers-by-first-action-period.md)
- [How to Find Customers Who Viewed Specific Products or Categories](https://help.maestra.io/filters/how-to-find-customers-who-viewed-products-or-categories.md)
- [How to Find Customers Who Interacted With Product Lists](https://help.maestra.io/filters/how-to-find-customers-who-interacted-with-product-lists.md)
- [How to Find Customers With Products in a List (Cart, Favorites)](https://help.maestra.io/filters/how-to-find-customers-with-products-in-a-list.md)
- [How to Build a Filter With Multiple Action Templates](https://help.maestra.io/filters/how-to-build-a-filter-with-multiple-action-templates.md)
- [How to Find Customers Who Interacted with a Specific Campaign](https://help.maestra.io/filters/filtering-by-campaign-engagement/how-to-find-customers-who-interacted-with-a-specific-campaign.md): Applies to Email, SMS, Mobile Push, and Other Channels
- [How to Find Customers Who Interacted with More Than One Campaign](https://help.maestra.io/filters/filtering-by-campaign-engagement/how-to-find-customers-who-interacted-with-more-than-one-campaign.md): Applies to Email, SMS, Mobile Push, and Other Channels
- [How to find customers with send failures or undeliveries](https://help.maestra.io/filters/filtering-by-campaign-engagement/how-to-find-customers-with-send-failures-or-undeliveries.md)
- [How to find clicks on specific links in campaigns](https://help.maestra.io/filters/filtering-by-campaign-engagement/how-to-find-clicks-on-specific-links-in-campaigns.md)
- [How the order status filter works](https://help.maestra.io/filters/filtering-by-orders/how-the-order-status-filter-works.md)
- [How the order first action filter works](https://help.maestra.io/filters/filtering-by-orders/how-the-order-first-action-filter-works.md)
- [How to find customers with orders](https://help.maestra.io/filters/filtering-by-orders/how-to-find-customers-with-orders.md)
- [How to find customers without orders](https://help.maestra.io/filters/filtering-by-orders/how-to-find-customers-without-orders.md)
- [How to find orders for a specific period](https://help.maestra.io/filters/filtering-by-orders/how-to-find-orders-for-a-specific-period.md)
- [How to find orders with a specific order price](https://help.maestra.io/filters/filtering-by-orders/how-to-find-orders-with-a-specific-order-price.md)
- [How to find customers by Average Order Value](https://help.maestra.io/filters/filtering-by-orders/how-to-find-customers-by-average-order-value.md)
- [How to filter customers by total revenue](https://help.maestra.io/filters/filtering-by-orders/how-to-filter-customers-by-total-revenue.md)
- [How to find orders with applied promotions](https://help.maestra.io/filters/filtering-by-orders/how-to-find-orders-with-applied-promotions.md)
- [How to find orders with earned points](https://help.maestra.io/filters/filtering-by-orders/how-to-find-orders-with-earned-points.md)
- [How to Find Campaigns Sent for a Specific Order](https://help.maestra.io/filters/filtering-by-orders/how-to-find-campaigns-sent-for-a-specific-order.md)
- [Types of Customer Segments](https://help.maestra.io/segments/types-of-customer-segments.md)
- [How to Filter Customers into Segments](https://help.maestra.io/segments/how-to-filter-customers-into-segments.md): Build a customer filter, save it as a segment, and choose how it refreshes.
- [How to Create a Static Customer Segment](https://help.maestra.io/segments/how-to-create-a-static-customer-segment.md)
- [How to Add Customers into a Static Segment using UI](https://help.maestra.io/segments/how-to-add-customers-into-a-static-segment-using-ui.md)
- [How Does RFM Segmentation Work?](https://help.maestra.io/segments/how-does-rfm-segmentation-work.md)
- [What to Do If You Cannot Update a Segment](https://help.maestra.io/segments/what-to-do-if-you-cannot-update-a-segment.md)
- [Types of Product Segments](https://help.maestra.io/segments/types-of-product-segments.md)
- [How to Create a Product Segment From a Filter](https://help.maestra.io/segments/how-to-create-a-product-segment-from-a-filter.md)
- [How to Create a Scheduled Product Segment](https://help.maestra.io/segments/how-to-create-a-scheduled-product-segment.md)
- [How to Create a Static Product Segment](https://help.maestra.io/segments/how-to-create-a-static-product-segment.md)
- [What are flows and How Do You Use Them?](https://help.maestra.io/flows/what-are-flows-and-how-do-you-use-them.md)
- [How to Test a Flow](https://help.maestra.io/flows/how-to-test-a-flow.md)
- [How to Track a Customer's Progress Through a Flow](https://help.maestra.io/flows/how-to-track-a-customers-progress-through-a-flow.md)
- [What is a transactional flow?](https://help.maestra.io/flows/what-is-a-transactional-flow.md)
- [What Events Can Trigger a Flow](https://help.maestra.io/flows/what-events-can-trigger-a-flow.md)
- [How to Schedule a Flow to Run Periodically](https://help.maestra.io/flows/how-to-schedule-a-flow-to-run-periodically.md)
- [How Contextual Filters Work in the Condition Block of a Flow](https://help.maestra.io/flows/how-contextual-filters-work-in-the-condition-block-of-a-flow.md)
- [How the "MultiBranches" Mode Work in the "Condition" Block of the flow](https://help.maestra.io/flows/how-the-multibranches-mode-work-in-the-condition-block-of-the-flow.md)
- [How the Wait Block Works in a Flow](https://help.maestra.io/flows/how-the-wait-block-works-in-a-flow.md)
- [How to Limit How Often a Flow Runs](https://help.maestra.io/flows/how-to-limit-how-often-a-flow-runs.md)
- [Flow Run Statistics](https://help.maestra.io/flows/flow-run-statistics.md)
- [Welcome Flow: How to Greet a New Customer](https://help.maestra.io/flows/examples/welcome-flow.md)
- [Double Opt-In Welcome Flow](https://help.maestra.io/flows/examples/double-opt-in-welcome-flow.md)
- [Abandoned Session Flow](https://help.maestra.io/flows/examples/abandoned-session-flow.md)
- [Multiple Abandoned Sessions Flow](https://help.maestra.io/flows/examples/multiple-abandoned-sessions-flow.md)
- [Price Dropped on a Product in Customer's List Flow](https://help.maestra.io/flows/examples/price-dropped-on-product-in-list-flow.md)
- [Price Dropped on a Viewed Product Flow](https://help.maestra.io/flows/examples/price-dropped-on-viewed-product-flow.md)
- [Product From Customer's List Is Back in Stock Flow](https://help.maestra.io/flows/examples/product-in-list-back-in-stock-flow.md)
- [Viewed Product Is Back in Stock Flow](https://help.maestra.io/flows/examples/viewed-product-back-in-stock-flow.md)
- [The price of the most viewed or purchased product has dropped flow](https://help.maestra.io/flows/examples/the-price-of-the-most-viewed-or-purchased-product-has-dropped-flow.md)
- [Order Confirmation Flow: 'Your Order Is Placed'](https://help.maestra.io/flows/examples/order-confirmation-flow.md)
- [Reminder Before an Event Flow](https://help.maestra.io/flows/examples/reminder-before-event-flow.md)
- [Post-Purchase Feedback and Review Flow](https://help.maestra.io/flows/examples/post-purchase-feedback-flow.md)
- [Post-Trip Survey Flow](https://help.maestra.io/flows/examples/post-trip-survey-flow.md)
- [Repeat Purchase Motivation Flow](https://help.maestra.io/flows/examples/repeat-purchase-motivation-flow.md)
- [Product Replenishment Reminder Flow](https://help.maestra.io/flows/examples/product-replenishment-reminder-flow.md)
- [Customer Reactivation by Order Activity Flow](https://help.maestra.io/flows/examples/reactivation-by-orders-flow.md)
- [Customer Reactivation by Email Opens Flow](https://help.maestra.io/flows/examples/reactivation-by-email-opens-flow.md)
- [How to Create a Next Best Action flow](https://help.maestra.io/flows/examples/how-to-create-a-next-best-action-flow.md)
- [Types of Campaigns Available in Maestra](https://help.maestra.io/campaigns/types-of-campaigns-available-in-maestra.md)
- [Filtering Out Fake Clicks: Keeping Your Click Rate Clean](https://help.maestra.io/campaigns/filtering-out-fake-clicks-keeping-your-click-rate-clean.md)
- [How to Test Your Campaign](https://help.maestra.io/campaigns/how-to-test-your-campaign.md)
- [How to Test an Automated Campaign](https://help.maestra.io/campaigns/how-to-test-an-automated-campaign.md)
- [How to Send a Campaign Using a File](https://help.maestra.io/campaigns/how-to-send-a-campaign-using-a-file.md)
- [Smart Send](https://help.maestra.io/campaigns/smart-send.md)
- [How to Create a Bulk Email Campaign](https://help.maestra.io/campaigns/email-campaigns/how-to-create-a-bulk-email-campaign.md)
- [How to Create Automated Email Campaign](https://help.maestra.io/campaigns/email-campaigns/how-to-create-automated-email-campaign.md)
- [How to Send a Campaign with an Attachment](https://help.maestra.io/campaigns/email-campaigns/how-to-send-a-campaign-with-an-attachment.md)
- [Maestra’s Basic Template Variables (Web Version, Unsubscribe, Mailing Name)](https://help.maestra.io/campaigns/email-campaigns/get-started/maestras-basic-template-variables-web-version-unsubscribe-mailing-name.md)
- [How to Add Sender's email address](https://help.maestra.io/campaigns/email-campaigns/get-started/how-to-add-senders-email-address.md)
- [Maestra IP List](https://help.maestra.io/campaigns/email-campaigns/get-started/maestra-ip-list.md)
- [Setting up DKIM and DMARC](https://help.maestra.io/campaigns/email-campaigns/email-authentication-methods/setting-up-dkim-and-dmarc.md)
- [How to Set Up Branded Click Tracking](https://help.maestra.io/campaigns/email-campaigns/email-authentication-methods/how-to-set-up-branded-click-tracking.md)
- [What Is Email Deliverability?](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-is-email-deliverability.md)
- [Which Email Metrics Impact Deliverability](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/which-email-metrics-impact-deliverability.md)
- [Email Health Report](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/email-health-report.md)
- [What IPs Does Maestra Use to Send Emails?](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-ips-does-maestra-use-to-send-emails.md)
- [Email List Hygiene](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/email-list-hygiene.md)
- [How to Segment Your Subscribers Based on Activity](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/how-to-segment-your-subscribers-based-on-activity.md)
- [Active subscribers](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/active-subscribers.md)
- [Inactive Subscribers](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/inactive-subscribers.md)
- [What to Do If You Have a Low Email Open Rate](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-to-do-if-you-have-a-low-email-open-rate.md)
- [What to Do if You Have a Low Email Click-Through Rate](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-to-do-if-you-have-a-low-email-click-through-rate.md)
- [What to Do if You Have a High Bounce Rate](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-to-do-if-you-have-a-high-bounce-rate.md)
- [What to Do if You Have a High Email Spam Complaint Rate](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-to-do-if-you-have-a-high-email-spam-complaint-rate.md)
- [What to Do if You Have a High Email Unsubscribe Rate](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/what-to-do-if-you-have-a-high-email-unsubscribe-rate.md)
- [Why Gmail Clips Emails](https://help.maestra.io/campaigns/email-campaigns/email-deliverability/why-gmail-clips-emails.md)
- [How to use custom fonts in the Maestra Editor](https://help.maestra.io/campaigns/email-campaigns/maestra-email-editor/how-to-use-custom-fonts-in-the-maestra-editor.md)
- [How to Create a Bulk SMS Campaign](https://help.maestra.io/campaigns/sms-campaigns/how-to-create-a-bulk-sms-campaign.md)
- [How to Shorten Links in SMS, MMS, and Other Channels](https://help.maestra.io/campaigns/sms-campaigns/how-to-shorten-links-in-sms-mms-and-other-channels.md)
- [How to Create a Bulk Mobile Push Campaign](https://help.maestra.io/campaigns/mobile-push-campaigns/how-to-create-a-bulk-mobile-push-campaign.md)
- [Technical Limitations for Push notifications](https://help.maestra.io/campaigns/mobile-push-campaigns/technical-limitations-for-push-notifications.md)
- [How to Create a Bulk Web Push Campaign](https://help.maestra.io/campaigns/web-push-campaigns/how-to-create-a-bulk-web-push-campaign.md)
- [How to Create an Automated Web Push Campaign](https://help.maestra.io/campaigns/web-push-campaigns/how-to-create-an-automated-web-push-campaign.md)
- [How to Find Recipients of a Web Push Campaign](https://help.maestra.io/campaigns/web-push-campaigns/how-to-find-web-push-recipients.md)
- [How to Change the Web Push Service](https://help.maestra.io/campaigns/web-push-campaigns/how-to-change-the-web-push-service.md)
- [How to Send a Telegram Campaign via Fasttrack](https://help.maestra.io/campaigns/messengers/how-to-send-a-telegram-campaign.md)
- [How to Send a WhatsApp Campaign via Fasttrack](https://help.maestra.io/campaigns/messengers/how-to-send-a-whatsapp-campaign-via-fasttrack.md)
- [How to Send a WhatsApp Campaign via Wazzup24](https://help.maestra.io/campaigns/messengers/how-to-send-a-whatsapp-campaign-via-wazzup.md)
- [How to Send a WhatsApp Campaign via Edna Pulse](https://help.maestra.io/campaigns/messengers/how-to-send-a-whatsapp-campaign-via-edna-pulse.md)
- [How to Use Manual Import in Emails](https://help.maestra.io/campaigns/common-settings/how-to-use-manual-import-in-emails.md)
- [Action Templates for Campaigns](https://help.maestra.io/campaigns/common-settings/action-templates-for-campaigns.md)
- [How Does the Test Mode Work in Automated Campaigns?](https://help.maestra.io/campaigns/common-settings/how-does-the-test-mode-work-in-automated-campaigns.md)
- [How A/B Tests Work in Maestra](https://help.maestra.io/campaigns/ab-tests/how-ab-tests-work.md)
- [How to Set up Control Groups and A/B Tests for Campaigns](https://help.maestra.io/campaigns/ab-tests/how-to-set-up-control-groups-and-ab-tests-for-campaigns.md)
- [A/B Tests by Customer Segments](https://help.maestra.io/campaigns/ab-tests/ab-tests-by-segments.md)
- [A/B Tests in Flows](https://help.maestra.io/campaigns/ab-tests/ab-tests-in-flows.md)
- [A/B Tests in Site Personalization](https://help.maestra.io/campaigns/ab-tests/ab-tests-in-site-personalization.md)
- [Website A/B Tests](https://help.maestra.io/campaigns/ab-tests/website-ab-tests.md)
- [Mobile App A/B Tests](https://help.maestra.io/campaigns/ab-tests/mobile-app-ab-tests.md)
- [What is the Message Template Engine?](https://help.maestra.io/campaigns/message-template-engine/what-is-the-message-template-engine.md)
- [Adding a Condition: if...else if...end if](https://help.maestra.io/campaigns/message-template-engine/adding-a-condition-ifelse-ifend-if.md)
- [How to Use Elements of a Collection with the "for...end for" Loop and the "set" Keyword](https://help.maestra.io/campaigns/message-template-engine/how-to-use-elements-of-a-collection-with-the-forend-for-loop-and-the-set-keyword.md)
- [How Use Variables to Create a Product Grid Layout for HTML](https://help.maestra.io/campaigns/message-template-engine/how-use-variables-to-create-a-product-grid-layout-for-html.md)
- [Data Processing and Formatting Methods](https://help.maestra.io/campaigns/message-template-engine/data-processing-and-formatting-methods.md)
- [How to Greet Contacts by Name in your campaigns.](https://help.maestra.io/campaigns/message-template-engine/how-to-greet-contacts-by-name-in-your-campaigns.md)
- [What is a webhook and how to create one](https://help.maestra.io/campaigns/webhooks/what-is-a-webhook-and-how-to-create-one.md): Send real-time data from Maestra Platform to any external service the moment something happens to a customer.
- [Webhook Logs](https://help.maestra.io/campaigns/webhooks/webhook-logs.md)
- [How to Use Webhook Responses in Flows](https://help.maestra.io/campaigns/webhooks/how-to-use-webhook-responses-in-flows.md)
- [Adding Webhook-Powered Content to Campaigns](https://help.maestra.io/campaigns/webhooks/adding-webhook-powered-content-to-campaigns.md): Pull in live external data—product catalogs, showtimes, personalized offers—and render it directly in your email campaigns using webhook-powered content.
- [What Are Product Recommendations](https://help.maestra.io/personalization/product-recommendation/what-are-product-recommendations.md)
- [Types of recommendation presets](https://help.maestra.io/personalization/product-recommendation/types-of-product-recommendation-presets.md)
- [How to Create a Bestsellers Preset](https://help.maestra.io/personalization/product-recommendation/recommendation-presets/how-to-create-a-popular-products-algorithm.md)
- [How to Create a Similar Products Preset](https://help.maestra.io/personalization/product-recommendation/recommendation-presets/how-to-create-a-similar-products-algorithm.md)
- [How to Create a Related Products Recommendation Preset](https://help.maestra.io/personalization/product-recommendation/recommendation-presets/how-to-create-a-related-products-algorithm.md)
- [How to Create a Custom Recommendation Preset](https://help.maestra.io/personalization/product-recommendation/recommendation-presets/how-to-create-a-manual-mapping-algorithm.md)
- [How to Create a Personal Recommendation Preset](https://help.maestra.io/personalization/product-recommendation/recommendation-presets/how-to-create-a-personal-recommendations-algorithm.md)
- [Tips for Using Recommendation Algorithms](https://help.maestra.io/personalization/product-recommendation/tips-for-using-recommendation-algorithms.md)
- [Why Recommendations Aren't Showing or Are Wrong](https://help.maestra.io/personalization/product-recommendation/why-recommendations-are-not-showing.md)
- [How to Insert Recommendations Into an Email](https://help.maestra.io/personalization/product-recommendation/how-to-insert-recommendations-into-an-email.md)
- [How to Create an Operation to Send Recommendations to a Site](https://help.maestra.io/personalization/product-recommendation/how-to-create-an-operation-to-send-recommendations-to-a-site.md)
- [How to Create Pop-ups](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/how-to-create-pop-ups.md)
- [How to Create Embedded Form](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/how-to-create-embedded-form.md)
- [Custom Colors and Fonts in Pop-ups and Embedded Blocks](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/custom-colors-and-fonts.md)
- [How to Configure Form Targeting](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/how-to-configure-form-targeting.md)
- [How to Set Up a Pop-up Trigger Button](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/how-to-set-up-a-pop-up-trigger-button.md)
- [Actions After a Form Is Submitted](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/post-submission-actions.md)
- [How to Pass Form Data to Your Project](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/how-to-pass-form-data-to-your-project.md)
- [Guidelines for Coding Pop-ups and Embedded Forms](https://help.maestra.io/personalization/pop-up-forms-and-embedded-blocks/guidelines-for-coding-pop-ups-and-embedded-forms.md)
- [How to Create a Recommendation Widget](https://help.maestra.io/personalization/recommendation-widgets/how-to-create-a-recommendation-widget.md)
- [How to Style a Recommendation Widget](https://help.maestra.io/personalization/recommendation-widgets/how-to-style-a-recommendation-widget.md)
- [Required Integrations for Recommendation Widgets](https://help.maestra.io/personalization/recommendation-widgets/required-integrations-for-recommendation-widgets.md)
- [Product Grouping in a Recommendation Widget](https://help.maestra.io/personalization/recommendation-widgets/product-grouping-in-a-widget.md)
- [How Maestra affects website loading speed?](https://help.maestra.io/personalization/site-integration/how-maestra-affects-website-loading-speed.md)
- [Maestra and SEO](https://help.maestra.io/personalization/site-integration/maestra-and-seo.md)
- [Site Integration Modes: Injector, Manual Div, and API](https://help.maestra.io/personalization/site-integration/site-integration-modes.md)
- [Creating an In-app Message](https://help.maestra.io/mobile-app-personalization/creating-an-in-app-message.md)
- [Free In-App to Collect Subscriptions to Push Notifications](https://help.maestra.io/mobile-app-personalization/free-in-app-to-collect-subscriptions-to-push-notifications.md)
- [How to Display an In-App Message Anywhere in Your App](https://help.maestra.io/mobile-app-personalization/how-to-display-an-in-app-anywhere-in-the-app.md)
- [How to Target In-Apps by Product or Category](https://help.maestra.io/mobile-app-personalization/how-to-target-in-apps-by-product-or-category.md)
- [How to Limit How Often In-Apps Show to Customers](https://help.maestra.io/mobile-app-personalization/how-to-limit-in-app-frequency.md)
- [Why an In-App Is Not Showing](https://help.maestra.io/mobile-app-personalization/why-an-in-app-is-not-showing.md)
- [How to Set Up the Ad Optimization Module](https://help.maestra.io/ad-optimization/how-to-set-up-the-ad-optimization-module.md)
- [What Is a Loyalty Program in Maestra](https://help.maestra.io/loyalty/what-is-a-loyalty-program.md)
- [How to Create a Discount Promotion](https://help.maestra.io/loyalty/how-to-create-a-discount-promotion.md)
- [How to Create a Bonus Points Promotion](https://help.maestra.io/loyalty/how-to-create-a-bonus-points-promotion.md)
- [What Are External Promotions](https://help.maestra.io/loyalty/what-are-external-promotions.md)
- [How Promotion Arbitration Works](https://help.maestra.io/loyalty/how-promotion-arbitration-works.md)
- [How to Set Limits on a Promotion](https://help.maestra.io/loyalty/how-to-set-promotion-limits.md)
- [Maximum Benefit in Promotions](https://help.maestra.io/loyalty/maximum-benefit-in-promotions.md)
- [How Discounts Are Distributed Across Order Line Items](https://help.maestra.io/loyalty/how-discounts-are-distributed-across-order-line-items.md): This article describes how discounts are applied to order lines and associated items. This helps you understand when order lines need to be split and how refund amounts are calculated for partial returns.
- [How to Import Promo Codes into a Project](https://help.maestra.io/loyalty/how-to-import-promo-codes-into-a-project.md)
- [How to Create a Promo Code Format for Generation](https://help.maestra.io/loyalty/how-to-create-a-promo-code-format.md)
- [How to Generate Promo Codes for a Pool](https://help.maestra.io/loyalty/how-to-generate-promo-codes-for-a-pool.md)
- [How to Add a Multi-Use Promo Code Pool to a Promotion](https://help.maestra.io/loyalty/how-to-add-multi-use-promo-codes-to-a-promotion.md)
- [How to Manually Issue Promo Codes from the Pool Using Filters](https://help.maestra.io/loyalty/how-to-manually-issue-promo-codes-from-the-pool-using-filters.md)
- [How to add a Promo Code into a Campaign](https://help.maestra.io/loyalty/how-to-add-a-promo-code-into-a-campaign.md)
- [How to Create, Edit, and Delete Discount Card Types](https://help.maestra.io/loyalty/discount-cards/how-to-manage-discount-card-types.md)
- [How to Bulk Import Discount Cards](https://help.maestra.io/loyalty/discount-cards/how-to-bulk-import-discount-cards.md)
- [How to Change a Discount Card's Status](https://help.maestra.io/loyalty/discount-cards/how-to-change-a-discount-card-status.md)
- [How to Bulk Unlink Discount Cards via the UI](https://help.maestra.io/loyalty/discount-cards/how-to-bulk-unlink-discount-cards-via-ui.md)
- [What Are Gift Cards in Maestra](https://help.maestra.io/loyalty/gift-cards/what-are-gift-cards.md)
- [How to Import Gift Card Pools](https://help.maestra.io/loyalty/gift-cards/how-to-import-gift-card-pools.md)
- [How to Import Gift Cards](https://help.maestra.io/loyalty/gift-cards/how-to-import-gift-cards.md)
- [How to Delete Gift Card Pools](https://help.maestra.io/loyalty/gift-cards/how-to-delete-gift-card-pools.md)
- [How to Delete Gift Cards](https://help.maestra.io/loyalty/gift-cards/how-to-delete-gift-cards.md)
- [How to Extend Gift Card Validity](https://help.maestra.io/loyalty/gift-cards/how-to-extend-gift-card-validity.md)
- [Goals](https://help.maestra.io/reports/goals.md)
- [Business Metrics Report](https://help.maestra.io/reports/business-metrics-report.md)
- [How to Find Business Growth Opportunities](https://help.maestra.io/reports/how-to-find-business-growth-opportunities.md)
- [Campaigns Report](https://help.maestra.io/reports/campaigns-report.md)
- [Revenue & Drivers Report](https://help.maestra.io/reports/revenue-drivers-report.md)
- [Customer Lifecycle Segmentation & Smart Engagement Strategies](https://help.maestra.io/reports/customer-lifecycle-segmentation-smart-engagement-strategies.md)
- [Customer Segments Comparison Report](https://help.maestra.io/reports/customer-segments-comparison-report.md)
- [Segments Dashboard](https://help.maestra.io/reports/segments-dashboard.md)
- [Subscribers Report](https://help.maestra.io/reports/subscribers-report.md)
- [Site Personalization Report](https://help.maestra.io/reports/site-personalization-report.md)
- [In-App Messages Report](https://help.maestra.io/reports/in-app-report.md)
- [Loyalty Program Report](https://help.maestra.io/reports/loyalty-program-report.md)
- [Attribution model](https://help.maestra.io/reports/attribution-model.md)
- [Promotions Report](https://help.maestra.io/reports/promotions-report.md)
- [API v3 Methods: Basics](https://help.maestra.io/api-integrations/api-v3-methods-basics.md)
- [What is a DeviceUUID?](https://help.maestra.io/api-integrations/what-is-a-deviceuuid.md)
- [Cookies and Browser Storage](https://help.maestra.io/api-integrations/cookies-and-browser-storage.md)
- [Computed fields](https://help.maestra.io/api-integrations/computed-fields.md)
- [How to Create a Custom Field](https://help.maestra.io/api-integrations/how-to-create-a-custom-field.md)
- [How to create and configure an integration point](https://help.maestra.io/api-integrations/how-to-create-and-configure-an-integration-point.md)
- [Connect an AI Assistant to Maestra via MCP](https://help.maestra.io/api-integrations/connect-an-ai-assistant-to-maestra-via-mcp.md): Let Claude, ChatGPT, and other AI assistants query your Maestra Platform data directly through a secure MCP connector.
- [How the Billing page works](https://help.maestra.io/administration/billing.md)
- [Invoices and Payment](https://help.maestra.io/administration/invoices-and-payment.md)
- [Common billing questions](https://help.maestra.io/administration/billing-faq.md)
- [Multibrand](https://help.maestra.io/administration/multibrand.md)
- [How to create an external system](https://help.maestra.io/administration/how-to-create-an-external-system.md)
- [How to add a User](https://help.maestra.io/administration/staff/how-to-add-a-staff-member.md)
- [How to bulk import User from a file](https://help.maestra.io/administration/staff/how-to-bulk-import-staff-from-a-file.md)
- [Permission Groups: Managing User Access.](https://help.maestra.io/administration/staff/what-security-groups-are-available.md)
- [How to create a permission group](https://help.maestra.io/administration/staff/how-to-create-a-security-group.md)
- [What permissions are needed for different tasks](https://help.maestra.io/administration/staff/what-permissions-are-needed-for-different-tasks-v2.md)
- [How to check your own permissions](https://help.maestra.io/administration/staff/how-to-check-your-own-permissions.md)
- [How to extend a user's permissions](https://help.maestra.io/administration/staff/how-to-extend-staff-permissions.md)
- [Single Sign-On (SSO)](https://help.maestra.io/security/single-sign-on-sso.md)
- [How Two-Factor Authentication Works](https://help.maestra.io/security/how-two-factor-authentication-works.md)
- [Advanced security](https://help.maestra.io/security/advanced-security.md)
- [Staff session duration](https://help.maestra.io/security/staff-session-duration.md)
- [What are passkeys?](https://help.maestra.io/security/passkeys/what-are-passkeys.md)
- [Passkey login administration and setup](https://help.maestra.io/security/passkeys/passkey-login-administration-and-setup.md)
- [Passkey FAQ](https://help.maestra.io/security/passkeys/passkey-faq.md)


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