> ## Documentation Index > Fetch the complete documentation index at: https://help.maestra.io/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns Report Campaign reports allow you to: * View a performance funnel for campaigns over a selected period: sends, delivery rate, open rate, click rate, unsubscribe rate, and conversion rate. * Compare campaigns with each other. * Group campaigns by folders, channels, or categories, and drill down into metrics of specific campaigns. * Track campaign performance daily, weekly, or monthly. Campaign statistics are updated in real time, while [attribution](/reports/attribution-model) data is recalculated once a day. You can find this report under **Analytics → Campaigns**.

## **Report settings** By default, the report shows all campaigns for the last three months, grouped by month, with the goal set to **Orders**. * **Time period:** Set the range manually or use date presets (last week, last month, last six months). The end date is inclusive.

* **Campaign selection:** Choose specific campaigns or group them by channel (Email, SMS, Viber, Mobile Push, Web Push), type (bulk, automated, transactional), folder, tags, or brand.

* Select a [goal](/reports/goals): which order categories and statuses to include in the revenue report. The default goal “Orders” covers statuses such as *Created*, *Paid*, and *Delivered*.

There are two types of Dashboard mode: 1. **Summary** — general statistics for the selected period. 2. **Detailed** — performance trends over time, broken down by day, week, or month. ## Summary mode

## **Metrics description** * **Sent** — number of messages actually sent during the selected period. * **Out of X messages** — number of messages queued for sending. Some may not be sent if a contact or subscription is missing. * **Delivery rate** — percentage of delivered messages out of total sent during the selected period. * **Delivered** — number of messages successfully delivered (calculated as sent minus undelivered). * **Open rate** — percentage of opened messages out of delivered during the selected period. * **Opened** — number of messages opened. * **Click rate** — percentage of messages with at least one click out of delivered during the selected period. * **Clicked** — number of messages with at least one click. * **Unsubscribe rate** — percentage of messages where a recipient unsubscribed out of delivered during the selected period. * **Unsubscribed** — number of messages where recipients unsubscribed. * **Spam rate** — the percentage of delivered messages where the recipient marked the message as spam and unsubscribed during the selected period. * **Spam complaints** — number of messages marked as spam. * **Bounce rate** — percentage of undelivered messages due to invalid or inactive email addresses, out of total sent during the selected period. * **Bounced messages** — number of undelivered messages due to invalid or inactive addresses. * **Conversion rate** — percentage of conversions toward the selected goal, out of delivered messages. * **Conversions** — number of attributed orders for the selected goal. * **Revenue (First touch in range)** — total revenue from orders attributed to delivered messages during the period. * **Average order value** — revenue from conversions divided by the number of conversions.The table below shows these metrics for each campaign and also includes: * **Campaign content details:** subject, template, heatmap; * **Technical information:** start date, campaign folder, type, tag, brand; * **Revenue per recipient:** total campaign revenue divided by the number of delivered messages. ## **Detailed mode**

At the top of this report, you’ll see performance metrics over the selected period: * **Revenue** — total revenue for the goal from [attributed](/reports/attribution-model) orders completed during the selected period. * **Number of orders** — number of attributed orders for the goal completed during the selected period. These metrics are based on orders placed during the selected period. Note that an order attributed to a campaign may be linked to a campaign sent before this period. Other metrics follow the same logic as in the [Summary report](#h_54be88c441). * **Campaign actions:** sends, deliveries, opens, clicks, unsubscribes, including spam rate and bounce rate. * **Goal conversions:** number of [attributed](/reports/attribution-model) orders, their share of delivered campaigns, total revenue, and average order value. ## **Charts** To customize a chart: 1. Click on a metric at the top of the report. 2. Select how to group results: daily, weekly, or monthly.

Absolute values are shown as bar charts on the right side. Percentages are shown as line graphs on the left side.

Hover over a point to see detailed results for that interval.

Below the chart, you can find a breakdown of all metrics by the selected interval. You can also expand rows to view results for specific campaigns. To group by folders, use the toggle switch.

## **Data deletion and reports** * Automatic deletion of events and customers does not affect reports — data remains available. * Deleting campaigns also does not remove them from reports; they stay visible but are marked as deleted. * Manual deletion of customers or events **within the last three months** will affect reports (e.g., sends and other metrics will decrease). Deleting events older than three months does not affect reports. ## **Exporting reports** **Export to CSV from the interface** 1. Select the report type, time period, campaigns, and goal. For detailed dashboard mode, also select the time grouping. 2. Click **Export to .csv**.

Summary report example:

Detailed report example: