> ## Documentation Index > Fetch the complete documentation index at: https://help.maestra.io/llms.txt > Use this file to discover all available pages before exploring further. # Goals # What Are Goals and Why Use Them? **A goal** is a specific customer action that your marketing campaigns aim to drive. It reflects the outcome your business wants — and is used to evaluate performance and growth. A goal might be, for example, orders that contain order lines in selected status or order status categories, across any channel or touchpoint — such as paid and delivered online orders.

You can track how campaigns contribute to goals in: * Business Metrics Report * Campaigns report * Campaign overview

All goals are tracked using a [last-non-direct-touch attribution model](/reports/attribution-model) — the attribution window and exclusion settings are consistent across all reports.

## Default Goal: “Orders” Every project comes with a built-in default goal called Orders. It includes all orders across all touchpoints that are marked as: * Placed * Paid * Delivered

This default goal is used for attribution in filters, data exports, and website personalization reports. # How to Add a Goal You can create up to five goals, including the default one. 1. To create a new goal: Go to **Settings** → **System Settings** → **Goals and Attribution**. Click "Create Goal"

2. Fill in the goal details: * Name * Select the relevant order categories and statuses. Revenue will be calculated based on the total value of all qualifying orders.

Specify the channel or first-touchpoint the order must come from. Or choose to include orders from any touchpoint. **Click on the goal name to view example actions that will count toward this goal.**

Save the goal. Once a goal is saved, its settings cannot be changed. You can, however, delete it.

Goal added.

* Data from the past 30 days will appear in reports by 9:00 AM the next day. * Data from the past 365 days will be available by the following Monday. After that, updates follow this schedule: * Last 30 days → updated daily at 9:00 AM * Last 2 years → updated every Monday at 9:00 AM (if a new goal is created or attribution settings are changed). # Where to View Goal Performance 1. Business Metrics Report Analyze goal-related KPIs — see how lifecycle segments and campaigns impact performance.

2. Campaign Report See which campaigns contributed to goal completion and in what volume.