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When Maestra merges two customer profiles into one, it’s usually because the system has enough evidence that they belong to the same person. Here are the possible reasons.

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Possible reasons

1

The customer data matched completely

The two profiles shared the same email, phone number, and device.
2

Consistent data came from the same device

Non-conflicting data was entered from one device. For example, a customer first subscribed to web push notifications, then later subscribed to an email campaign from the same browser. Maestra treats this as the same person and merges the profiles.
3

A merge operation was called

The customer merging operation was triggered, and the profiles were force-merged. The higher-priority profile is specified explicitly in the operation call.
4

Manual merge through the admin panel

An operator merged the profiles manually through the web interface of the admin panel.
5

Customers confirmed the same point of contact

Both customers confirmed the same email address or phone number.
You can find the reason for a merge on the Change history tab of the customer profile.