All data in the report is current as of the previous day. The report is recalculated once per day, overnight.
Report types
The In-App section contains two separate reports:- Information forms — revenue, orders, and engagement for in-app forms that aren’t tied to push opt-in.
- Push subscription forms — opt-in performance for forms that ask customers to allow push notifications.
Forms with zero values across every metric are hidden from the summary view. They still appear in the dynamics view if you select them explicitly.
Filters and configuration
Both reports share the same configuration controls:- Date range — pick a custom range or use a preset (last week, last month, last six months).
- Form status — Active, Draft, Stopped, or Deleted.
- Folders — restrict the report to forms inside specific folders.
- Mobile applications — restrict the report to specific apps.
- Goal — choose the revenue category and order statuses that count toward attributed revenue (information forms only).
Information forms report
This report shows revenue and engagement for in-app forms. Use it to evaluate how each form contributes to orders and which forms see the most engagement.Metrics
| Metric | Definition |
|---|---|
| Revenue | Total revenue from completed orders attributed to clicks on the selected forms, within the project’s attribution window. |
| Orders | Number of orders attributed to clicks on the selected forms. |
| Average order value | Average order value across the selected forms. |
| Targeting hits | Number of non-unique customers who matched the form’s targeting conditions during the selected period. |
| Impressions | Number of times the form was shown. |
| Share of impressions | Impressions divided by targeting hits over the selected period. |
| Clicks | Number of clicks on the form. |
| CTR | Clicks divided by impressions over the selected period. |
| Conversion orders | Orders attributed to clicks on the form within the project’s attribution window. |
| Conversion revenue | Total revenue across all orders attributed to clicks made during the selected period. |
| Conversion average order value | Average order value calculated from conversion orders. |
| Order conversion | Orders attributed to the form divided by impressions over the selected period. |
Anonymous impressions and clicks are counted in the report even if your project doesn’t send anonymous customers to Maestra.
Push subscription forms report
This report shows how push opt-in forms perform. Use it to see which forms get the most permissions granted and how impressions convert into opt-ins.Metrics
| Metric | Definition |
|---|---|
| Targeting hits | Number of non-unique customers who matched the form’s targeting conditions during the selected period. |
| Impressions | Number of times the form was shown. |
| Share of impressions | Impressions divided by targeting hits over the selected period. |
| Clicks | Number of clicks on the form. |
| CTR | Clicks divided by impressions over the selected period. |
| Push permissions granted | Number of non-unique push opt-ins attributed to clicks on the form within the project’s attribution window. |
| Share of push permitters | Non-unique push opt-ins divided by clicks on the form over the selected period. |
If your apps use separate contact points, a push opt-in granted in one app won’t be attributed to an in-app click that happened in a different app.
How attribution works
Orders and push opt-ins are attributed to a form using your project’s attribution window. A click on the form starts the attribution clock — any order placed (or push permission granted) by that customer within the window is counted toward the form. Revenue, orders, and conversion metrics all rely on this attribution window. Targeting hits, impressions, clicks, and CTR don’t — they reflect raw activity during the selected date range.Data persistence
Automatic and manual deletion of customer actions or customers themselves does not affect the report — historical data is preserved.After deletions, results returned by filters elsewhere in Maestra may diverge from the totals shown in this report. The report keeps the original numbers.
CSV export
You can export either report to CSV. The export includes the following fields:| Field | Description |
|---|---|
date | Start date of the time slice (dynamics export only). |
campaignName | Form name. |
campaignLink | Link to the form in Maestra. |
campaignID | Form identifier. |
category | Form type — Modal Standard, Snackbar Standard, Snackbar Subscribe to push, or Modal Subscribe to push. |
status | Form status — Active, Draft, Stopped, or Deleted. |
applications | Mobile applications the form belongs to. |
folder | Folder the form is stored in. |
startDate | Form start date. |
endDate | Form end date. |
targeting | Number of targeting hits. |
shows | Number of impressions. |
showsRate | Share of impressions. |
clicks | Number of clicks. |
CTR | Clicks-to-impressions ratio. |
orders | Number of orders. |
revenue | Revenue (in $). |
averageOrderValue | Average order value (in $). |
orderConversion | Order conversion rate. |
conversionOrders | Orders attributed to clicks. |
conversionRevenue | Revenue from attributed orders (in $). |
conversionAverageOrderValue | Average order value from attributed orders (in $). |
pushSubscriptions | Push permissions granted (push subscription report only). |
pushSubscriptionsRate | Share of push permitters (push subscription report only). |