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One of the possible product segment types in Maestra is a static segment. With a static product segment, you manually decide which products belong to the segment, and the segment only changes when you add or remove products yourself. It’s the right choice when you have a fixed list of products that you want to reuse across campaigns, flows, filters, and personalization. First you create a segmentation, and then you create one or more segments inside it.

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Step-by-step

1

Open Segmentations

Go to Data → Segmentations.
2

Add a new segmentation

Click Add → Static by products.
3

Name and describe the segmentation

Fill in the name and description.You can also change the auto-generated system name and external ID of the segmentation if you need to — they may come in handy later when you reference the segmentation in mechanics (flows, campaigns, personalization, etc.).
4

Add segments

Add one or more segments to the segmentation.Fill in the segment name. The system name is filled in automatically when you click on the row, and the external ID is generated when the segment is saved.
You can only launch a segmentation that contains at least one segment.
5

Activate the segmentation

For the segmentation to appear in filters and be usable in mechanics, you need to activate it.Click Launch. The status of the segmentation changes to active.
In an active segmentation you can only edit the names of existing segments and add new ones. You cannot delete saved segments.

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Next step

Once the segmentation is active, populate each segment with the products that should belong to it. See How to add products to a static segment for the available methods (manual selection, file upload, and API).