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Documentation Index

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The Smart Send feature lets you limit messages a customer can receive per day across brands and channels.

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How to enable and set it up

Go to Settings → Communication boosters → Smart Send and turn the feature on. Smart Send starts working immediately after activation.
The default sending limit is 30 messages per customer, per day.

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How to set a total brand limit.

You can define the total number of marketing campaigns (i.e., Emails, SMS, Push notifications) customers can receive per day within a brand. Below is an example for the Demonstration brand.
  • The limit counted by: the Sent status
  • Timeframe: calendar day (12:00 AM–11:59 PM) based on the project time zone
  • Channels: Email, SMS, Viber, Mobile Push, Web Push
The following campaigns are not counted:
  • Transactional messages
  • Test messages

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How to set channel-level limits.

You can also define limits for specific channels. The sum of channel limits can be higher than the total brand limit. In this case, sending may be stopped either because:
  • the channel limit is exceeded, or
  • the total brand limit is exceeded.
For example, suppose Smart Sending is configured as shown above.A customer has already received 1 SMS and 1 email today. For the rest of the day, they can receive up to two push notifications.
If no value is set for a specific channel, the channel limit automatically equals the total brand limit.
The following settings are equal.

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How to disable limitations for customer segment

  • To do this use a static segment only.
  • If a customer is added to or removed from the segment, the changes are applied the next day only.
Make sure to save your Smart Sending settings.
When you edit Smart Send settings, changes apply immediately. ​

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What happens when the limit is reached

Messages exceeding the limit will not be sent. The customer will receive a non-sent status with the reason: [Smart Sending] Customer received the maximum number of messages for Today

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How to ignore Smart Sending in a campaign

If you need to bypass the Smart Send for a specific campaign: go to Campaign → General settings → Campaign profile and enable the High Priority option. In this case:
  • Customers who have reached their limit will not be excluded from the campaign.
  • The message will still count toward the customer’s daily limit.
You can toggle this setting even for automated campaigns with the Ready to send status.