Data is refreshed daily by 8:00 a.m. and reflects the previous day.
Data availability by channel
Historical data depth depends on the channel:- SMS and Viber — data is available from late 2019.
- Email — data is accurate from 2026 onward.
- Mobile Push and Web Push — data is tracked starting from early 2023.
Report settings
By default, the report opens for the last three months, broken down by week.- Time period: Set dates manually or use presets (last week, last month, or last six months). The end date of the interval is inclusive.
- Audience selection: Choose which subscribers to analyze:
- Customers subscribed to any channel
- Customers subscribed to at least one topic within a selected channel
- Customers subscribed to a channel regardless of topic
- Customers subscribed to a specific topic within a channel
- Granularity: Group data by day, week, or month.
Report metrics
Subscribers
Customers with a valid contact and an active subscription within the selected audience. The report displays:- The number of subscribers
- Their share of the total customer base on the project (%)
- The change over the period, shown in both absolute values and percentages
For the Mobile Push channel, “valid contact” means the customer has granted push permission in at least one app.
Requires confirmation
Customers with a valid contact who are waiting to confirm their subscription within the selected audience. The report displays:- The number of customers
- The change over the period, shown in both absolute values and percentages
Unreachable
Customers who cannot receive campaigns in the selected audience:- With an invalid contact
- Without a contact
- Without subscription data
- Unsubscribed
Charts
Growth chart
The top chart shows subscriber growth. Formula:Growth = Subscribers at the end of the period − Subscribers at the start of the period
Example: The chart is built for the month of March 1–31:
- March 1 — 10,000 subscribers
- March 31 — 10,500 subscribers
- Growth = 10,500 − 10,000 = 500 subscribers
Subscriptions and unsubscribes chart
This chart shows the volume and dynamics of new subscribers and unsubscribes. New subscribers are customers who, during the period:- Subscribed to a channel
- Provided a contact
- Had their contact become reachable
- Moved to the “Unsubscribed” status or “Subscription pending confirmation”
- Lost a valid contact
- Were merged with another customer
- Were deleted from the database
What the report is useful for
In addition to tracking subscription and unsubscribe dynamics on your project, you can:- Export the report for internal analytics
- Decide whether to invest in acquiring new subscribers if unsubscribes are outpacing opt-ins
- Set up pop-ups to collect contacts if a large share of customers have no contact on file
How to export the report
To export, click the Export to .csv button in the top-right corner of the report page.Export column reference
| Column | Description |
|---|---|
date | The selected period |
brand | The selected brand |
channel | The selected channel |
topic | The selected topic |
subscribers | Total number of subscribers on the last day of each period |
subscribed | Number of customers who subscribed during the period |
unsubscribed | Number of customers who unsubscribed during the period |
requireConfirmation | Number of customers whose subscription is awaiting confirmation |
others | Number of customers without a subscription/contact, without subscription data, or who have unsubscribed |
noContact | Number of customers without a contact |
customersTotal | Total number of customers |
Frequently asked questions
Why is there a sharp spike in subscriptions on the chart?
Possible causes:- A customer import into the project
- A bulk edit of customers (via import or in a workflow)
- Acquisition campaigns aimed at growing the subscriber list
Why did unsubscribes spike suddenly?
Check the following:- Manual customer deletions on the project
- Automatic customer deletion settings
- Customer merges
- Bulk customer edits — verify that no incorrect subscription status was passed
How do customer deletions affect the report?
Manual deletion — the report is recalculated weekly, on the Saturday following the deletion. The drop will appear on the chart for the preceding Friday.Example: Customers are deleted on Wednesday. The data is recalculated on Saturday, but the decrease in the number of subscribers shows up on the chart for Friday, not Wednesday.