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Time zone is one of the basic fields on a customer profile. Having it lets you personalize communications — sending campaigns that land at the right local time for each recipient.

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How the time zone is determined

Maestra picks the customer’s time zone from the following sources, listed from highest priority to lowest:
1

Explicit transmission via an operation or import

A time zone passed in directly through an API operation or a data import.
2

Mobile app tracker

Time zone reported by the mobile app tracker.
3

JS tracker (device system time)

Time zone inferred by the JS tracker from the device’s system time.
4

Customer zone

The time zone configured for the customer’s zone, if one is set for that zone.
5

Mobile number code

Time zone derived from the country code of the customer’s mobile phone number.
Higher-priority sources always override lower-priority ones.
Example: a customer has a time zone filled in based on their zone. They then visit your site, and the device’s local time differs from what’s in the profile. The time zone on the profile will change, because tracker data is higher priority than the customer’s zone.
  • Best time to send email and SMS campaigns — based on campaign performance data from 60 Maestra customers.