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A folder groups campaigns that share a goal. “Campaigns” here covers campaigns, forms, flows, and promo code pools.
Take an Abandoned mechanics folder: it can hold the campaigns, flows, promo codes, and pop-ups for abandoned carts and abandoned browses. Or a Manual campaigns 2025 folder for that year’s promotional sends.
The Campaigns section holds every campaign in the account. To see what’s inside a folder, pick it in the folder filter. You can filter campaigns further (by status, by name) and sort them (by name, creation date, and so on). There’s also a grid view of all folders, where you can see the breakdown by campaign and jump straight to the one you need.

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How to create a folder

1

Go to Campaign Manager

2

Click Create folder

3

Fill in the fields

  • Name — the folder’s name in the system.
  • Description — what the folder is for. Required.
  • Segment — if you limit a folder to a segment, its campaigns can only fire for customers in that segment.
  • Brand — multi-brand accounts only. Tie a folder to a brand and its campaigns will only reach that brand’s customers.
  • Parent folder — for nesting. Accounts support a two-level folder structure, so a folder that already has child folders can’t be nested inside another folder.
Segment restrictions don’t apply to personalization forms and quizzes. Use the form’s targeting settings instead.
4

Click Create

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How to edit a folder

  1. Switch to the folder grid view.
  2. Open the folder’s menu and select Edit.
  3. Make your changes and click Save:
  • Name — the folder’s name in the system.
  • Description — what the folder is for.
  • Segment — if you limit a folder to a segment, its campaigns can only fire for customers in that segment.
  • Brand — multi-brand accounts only. Tie a folder to a brand and its campaigns will only reach that brand’s customers.
  • Parent folder — for nesting. Accounts support a two-level folder structure, so a folder that already has child folders can’t be nested inside another folder.

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How to delete a folder

You can only delete empty folders — no campaigns, flows, or anything else inside.
  1. Switch to the folder grid view.
  2. Open the folder’s menu and select Delete.
  3. Confirm.