What the Change history tab tracks
The Change history tab records every modification made to a customer profile, including:- Personal data
- Contact information (email, phone)
- Identifiers
- Custom fields
- Customer merge events (deduplication)
- Contact removals in favor of the priority profile
How histories combine on merge
When two profiles are merged, their histories are joined into a single chronological stream. Every change made to either customer — before they were merged and after — appears on the resulting profile’s Change history tab in the order it occurred. This lets you see the full sequence of actions across both original customers, even the ones that happened while they still existed as separate records.Example
Say two customers with MaestraIDs1337 and 1338 were merged because they shared the same email address. The combined history might look like this:
Each row shows when the event happened, which MaestraID it belonged to at the time, and what changed.
Reading the timeline
When you review the Change history tab, pay attention to two things:- Timestamps — they tell you the exact order of events across both original customers.
- MaestraIDs — if different IDs appear in the timeline, those entries happened while the customers still existed as separate profiles. Once the merge event appears, every later entry belongs to the surviving profile.