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Goal: send a communication after a session ends for an abandoned cart, abandoned product view, or abandoned category view, in a defined priority order. To solve this, we’ll set up a flow.

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Before you create the flow

  • Add automated campaigns in the channels you need: email, SMS, Viber, mobile push, or web push.
    • Configure product output using the following parameters:
      • For abandoned cart — Session.GetAddedToListProducts()
      • For abandoned category — Session.ProductCategoryViews
      • For abandoned product view — Session.ProductViews
    • Or use the new constructor to output products without parameters or code — refer to the abandoned cart, abandoned product, and abandoned category guides.

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Build the flow

1

Set the trigger event

Set the flow to start on the Customer left site or application event and limit triggering to once every 3 days.
About the eventA session is a continuous chain of actions on the site (tracked by the Maestra tracker) or in the app (tracked by the Maestra SDK). It automatically closes 30 minutes after the customer becomes inactive.
Event settingsActions performed during the sessionAvailable actions:
  • Product added to a list
  • Product view
  • Product category view
If one or several action types are selected, the flow will trigger only on customer sessions that contain those actions.If no actions are selected, the flow will consider all sessions.Orders during the session Lets you limit sessions by whether or not orders were placed in them.
2

Wait 30 minutes

Also restrict the exit from the wait block so the flow doesn’t send messages at night.
3

Check customer eligibility

Verify that the customer:
  • Has not placed any orders in the past 24 hours
  • Has not received any campaigns in the past 24 hours
  • Has an active subscription
  • Has a valid contact in the campaign’s channel
4

Filter for cart additions

Filter by session — a product was added to the cart and the product is still in the list.
5

Send the abandoned cart message

If the conditions above are met, send the abandoned cart campaign.
What to include in the campaign
  • Alongside the products from the cart, you can add recommendations:
    • Complementary products to the list — to help the customer complete the order;
    • Similar products to the list — alternatives that might be a better fit.
  • The parameter for recommendations to a list is Recipient.Recommendations.{algorithm_name}. Or use the new constructor.
You can evaluate effectiveness and pick the best version using A/B testing.
6

Handle sessions with no cart additions

If there was no product added to the cart, continue to the next check.
7

Filter for product views

Check whether the session contained a product view.
8

Send the abandoned product view message

Send the abandoned product view campaign.
What to include in the campaign
  • You can add recommendations — products similar to those viewed in the last session — alternatives that might be a better fit.
  • The parameter is Recipient.Recommendations.{algorithm_name} (or use the new constructor).
9

Handle sessions with no product views

If there was no product view, continue to the next check.
10

Filter for category views

Check whether the session contained a category view.
11

Send the abandoned category view message

Send the abandoned category view campaign.
What to include in the campaign
  • You can add recommendations — popular products from the categories viewed in the last session.
  • The parameter is Recipient.Recommendations.{algorithm_name} (or use the new constructor).
12

Launch the flow

The flow is ready. You can turn it on.

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Flow logic summary

StepConditionAction
1Customer left site or application (max once every 3 days)Start the flow
2Wait 30 minutes, skip nighttime sendsDelay
3No orders or campaigns in the past 24 hours, active subscription, valid contactContinue
4Product added to cart and still in the listSend abandoned cart campaign
5No cart addition, but product was viewedSend abandoned product view campaign
6No product view, but category was viewedSend abandoned category view campaign
Priority order matters: the abandoned cart message takes priority over abandoned product view, which takes priority over abandoned category view. Each customer receives only one message per session.