Overview
Goal: Encourage customers who frequently visit your site to complete a target action, such as placing an order.
Solution: Extend the standard abandoned session flow with an additional branch that targets customers who have visited the site multiple times without converting.
This approach helps you reach high-intent shoppers who keep coming back but haven’t yet purchased, giving them an extra nudge with relevant content or recommendations.
How to build the flow
Step 1. Add a condition block before the cart check
In your existing abandoned session flow, insert a new condition block before the step that checks whether the customer has an abandoned cart. This branch will route frequent visitors into a separate communication path.
Set the condition block to verify that the customer meets all of the following criteria:
- Has had 3 sessions within the last 5 days.
- Has not placed any orders during this period.
- Has not received an email from this branch in the last month.
The first condition identifies customers who are actively engaged with the site. The second filters out customers who have already converted. The third prevents over-messaging by suppressing customers who recently received this communication.
Step 3. Send the email campaign
Once a customer matches all of the conditions, the flow sends them an email campaign tailored to re-engage frequent visitors.
What to include in the email
Use the email to give multi-visit customers a reason to return and complete an action. Consider including:
- Popular products or personalized recommendations based on browsing behavior.
- The most frequently viewed product or category, paired with related product recommendations.
- Curated collections and tips to help customers navigate your catalog.
- A survey to uncover what’s stopping the customer from converting (for example, pricing, sizing, shipping, or product availability concerns).
Use A/B testing to compare different versions of the email — subject lines, content blocks, offers, or recommendation strategies — and identify the variation that drives the most conversions.
Result
The final flow contains the original abandoned session branch plus a new branch that detects customers with multiple recent sessions and sends them a dedicated email. Customers who qualify for the multi-session branch follow the new path, while everyone else continues through the standard abandoned session logic.
