How to Import Gift Card Pools - Maestra Help Center

A gift card pool is a group of gift cards that share the same parameters — denomination, expiration rules, redemption behavior, and so on. Every gift card in Maestra must belong to a pool, so you create the pool first, then load cards into it. Importing pools in bulk lets you set up many groups of cards at once instead of creating each one manually. This guide walks you through preparing the file, mapping the fields, and running the import.

Pool parameters are locked in once the import finishes. You will not be able to edit them later. Double-check the file before you launch the import.

Before you start

When a pool is imported, Maestra automatically creates a technical product for it. That product is the SKU used behind the scenes whenever a gift card from the pool is sold or redeemed at checkout. You will need three identifiers for this product in your file:

An external product ID
The external system the product belongs to
The brand

Make sure those values match what your e-commerce or POS system expects, so card sales and payments line up with the correct product record.

Step 1. Open the import

Go to Loyalty → Gift Card Pools.
Start a new import and choose the action Add gift card pools.

Step 2. Prepare the file

The import file must be:

.csv or .txt format
UTF-8 encoded
First row containing the column headers (field names)
All mandatory fields present for every row

File fields

Field	Required	Type	Values	Description
Gift card pool name	Yes	Text	Any string	Display name of the pool as it appears in the Maestra interface.
Gift card pool system name	Yes	Text	Unique string	Unique system identifier for the pool. Used later when you import the individual gift cards into this pool.
Supports arbitrary gift card value	Yes	Boolean	`true`, `false`	If `true`, each card in the pool can have its own denomination. If `false`, every card in the pool is worth the same fixed amount.
Supports partial redemption	Yes	Boolean	`true`, `false`	If `true`, customers can spend a card across multiple purchases until the balance runs out. If `false`, the card must be used in a single transaction.
External product ID	Yes	Text	Unique string	External ID of the technical product that will be generated for this pool.
External system of the technical product	Yes	Text	System name	The external system (e.g. your e-commerce platform) that owns the technical product.
Brand of the technical product	Yes	Text	Brand name	Brand assigned to the technical product.
CVV required for gift cards	Yes	Boolean	`true`, `false`	If `true`, a CVV code is required to redeem cards in this pool.
Gift card value in the pool	Conditional	Numeric	Any amount in $	Required only when Supports arbitrary gift card value is `false`. Sets the fixed denomination for every card in the pool.
Gift card expiration type	No	Enum	`NoExpiration`, `Year`	Defaults to `NoExpiration`. Use `Year` if cards in the pool should expire a set number of years after issuance.
Gift card lifetime in the pool	No	Integer	1–10	Used only when Gift card expiration type is `Year`. Sets how many years a card stays valid.

Pick the system name carefully — it is the key you will reference when you later import the actual gift cards into this pool, and it cannot be changed afterward.

Example

pool_name,pool_system_name,arbitrary_value,partial_redemption,external_product_id,external_system,brand,cvv_required,card_value,expiration_type,lifetime
Holiday $50,holiday_50,false,true,gc-holiday-50,website,Acme,true,50,Year,2
Flexible Gift,flexible_gift,true,true,gc-flexible,website,Acme,false,,NoExpiration,

Step 3. Map the fields

Upload the file. Maestra automatically matches your columns to the corresponding pool fields. Review the suggested mapping, adjust anything that didn’t line up, and untick any columns you don’t want to import.

Step 4. Verify and launch

Check the preview of the parsed data, confirm everything looks right, and start the import.

After the import

Imported pools appear under Campaigns → Loyalty → Gift Card Pools.
A technical product is created automatically for each pool and used whenever a card from that pool is sold or redeemed.
You can now load gift cards into each pool, referencing the pool’s system name.

Handling errors

If some rows fail validation, the import skips them and continues with the rest. Open the import details to see which rows were rejected and why, fix the issues in your source file, and re-import only the corrected rows.

What Are Gift Cards in Maestra How to Import Gift Cards

​Before you start

​Step 1. Open the import

​Step 2. Prepare the file

​File fields

​Example

​Step 3. Map the fields

​Step 4. Verify and launch

​After the import

​Handling errors

Before you start

Step 1. Open the import

Step 2. Prepare the file

File fields

Example

Step 3. Map the fields

Step 4. Verify and launch

After the import

Handling errors